Monday, 11 January 2010

Case study comparison

In terms of a comparative analysis, 'The Guild' features a lot more advertising and marketing than the web micro series 'Living with the Infidels' as explained in the previous post.


This website is a lot more clearer in terms of advertising methods, with clear links displayed as soon as the main website is shown and episodes shown on the right hand side, as long as somewhere you can buy T shirt merchandise, which is what I was researching earlier today.

It also features an amazon picture link where you can buy the DVD merchandise, which is also a very clear and effective way of advertising. Links on the main page of the website are always a lot clearer, rather than having to go on google, search and then find the link, it is less hassle for the audience and therefore should be a better publicity link.


From the picture above you can also see that The Guild's website page also has clear links to all their advertising methods, unlike the official website for 'Living with the Infidels' which has no links to any facebook, twitter, blogger, youtube or myspace links. With these clear links it makes it once again a lot easier for the audience to get involved and to receive more publicity.

This picture below enforces my point once again even further, with links on the direct main page, you can see that by doing this and other advertising methods, The Guild has over
79,000 fans, a much higher amount that 'Living with the infidels' with only 550 or so. This proves how important marketing and advertising is to the aspect of promotion, and how it enforces the show is watched and promoted.

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