Clear Marketing Links

Youtube - http://youtube.com/chamberdesigns

Facebook - http://tinyurl.com/lines-webisode

Myspace - www.myspace.com/lines-webisode

Twitter - www.twitter.com/lineswebisode

Spreadshirt - http://lineswebseries.spreadshirt.co.uk

Main website - www.lineswebseries.99k.org

Keynote - Personal overview of show project

Show keynote Tara Cox

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Final reflection

(click all images to enlarge)

"Using your experiences on this project and relating your programmes to other webisodes you have researched, discuss how taking account of the online audience affects the process of showing creative work"

Taking account of an online audience affects the process of showing creative work in a variety of different ways, but the main factor being the length at which you can broadcast your work across the world. Web 2.0 has seen the arrival of video sharing websites such as Youtube and Vimeo, which are accessible almost worldwide and this therefore has a substantial impact as opposed to showing work in a different way, such as an exhibition or play - which consequently is only shown to a small audience. Previous to the internet and showing work online, the ways to show your creative work were scarcely limited, mainly consisting of plays, films, posters, galleries, live presentations, viral videos, books, street performance or local advertisement - which did not reach such a substantial audience as the internet now provides, any time, anywhere.

For example, webisode The Guild would have never risen to such a popular show if they were not able to show their work online, although their show is a web episode, so of course this was always inevitable. Nonetheless, it would not be known in more than one country and would lose fans, popularity, and audiences as a consequence if it was not shown online. Social networking sites such as Facebook and Twitter have also contributed to the process of showing work online, as you can advertise and promote the series, link to it, comment on it and watch it - all for free; a much different way of advertising compared to paying for an article in a newspaper or paying for some TV air time. The fact that distributing work online is free, is a big incentive for people to create work as now, (unlike previously) they did not have to pay to advertise or promote it.

In terms of working and showing work myself on the internet during this project for our web series Lines, I can say that the availability of showing our work online has helped us substantially. With only a £50 budget, we could not afford to promote in newspapers or TV etc as we simply did not have enough money, and therefore the internet was a great aid in terms of promotion and advertising for our project, and most importantly was free. It meant that our work could be seen worldwide if wanted, and this is highlighted by the fact we had fans from the U.S.A and Spain for our Lines web episode as opposed to simply the UK, a direct consequence of being able to show work online. Facebook, Twitter and Myspace have meant we are able to post direct links to our web episodes, and this has calculated our main percentage of views.

The availability of showing our work online has not only meant we are able to create views worldwide, but also reach an audience we would not have access to had it not been for the internet. Previous ways of showing and exhibiting work have no doubt been highly successful but very limited in terms of worldwide showings, but due to new technology the internet has now made this available. Web forums such as Facepunch have also made work shown on the internet easier to comment on and leave feedback, which previous to the internet the only main ways to obtain feedback was to hold a meeting or verbal discussion.

Another example of taking account of an online audience in terms of showing creative work is the limitations due to the internet, which could be the one bad consequence I can identify. For our web show, we were not allowed swearing, any branding of merchandise, songs, images or video we did not have permission for, and could not say or do anything that would openly offend any person, company etc. This did not limit our audience but may have led some of the audience away due to people’s interests, similarly it also meant we were limited in the work we produced, which is a bad consequence of showing work online. Although showing creative work before in exhibitions, plays etc also limited work, it was not to such an extent that the internet does. For example, if an exhibition was aimed at a certain age, then the content of your work could match the age target audience easily and exhibitions etc meant you could only invite people who fitted the target audience. However with the internet, there are hardly any age restrictions. For example, anybody of any age can go on video sharing website Youtube and select a video, some of which may contain swearing, sexual references etc and no limitations. Consequently, this had led to some restrictions in work produced, as I have found out while doing this project and showing creative work online. Limitations in work is a definite bad consequence to showing work online, despite the massive advantages available.

Overall, I believe now being able to show work online and on the internet is a massive advantage to the process of showing and exhibiting creative work, despite the advantage of limiting work to suit the audience. It has made showing work free, as opposed to paying for an exhibition, play or show. It has made advertising work free, as opposed to paying for an advertisement in a newspaper, TV or on the radio. It has also made being able to get feedback substantially easier, as anyone can leave comments on Youtube, Facebook or Twitter for example if they have an account. This has made feedback for creative work much more easily obtainable, as previously you would have to hold a meeting or discussion about work in order to get any feedback at all. Although feedback on work posted on the internet is mostly written feedback, this does not limit the amount of feedback given, as for example, we received a long comment about our web series on web forum Facepunch.

Showing work online has also influenced creative work in general as being able to see other peoples work across the globe is bound to have an influential aspect to it, and for example on Youtube there are related videos which allow you to see work similar to yours.

Lines Audience Feedback - Transcript

Here is our discussion group for our audience feedback, it is transcripted and therefore makes it easier to see the questions we asked etc without having to look through the entire video. In my opinion, we asked a lot of sensible questions and got some good answers for our feedback, especially for future episodes and things we could have done better in earlier episodes. Below is the transcript Kirk typed up at home after listening back to the zoom mic recording.

Lines – Focus Group Discussion

-Transcript-

(Show first episode)

1) What do you think of the concept of lines?

“Yeah, I think it’s quite a good concept. It plays on a good concept. Like Recess in the 90’s, like that, was a really good series or the breakfast club, and it puts an original spin on it, so yeah, I think it was really good!”

2) Overall, what did you think of the first episode?

“It introduced the characters well, so you get to know each one of their stories, and sets it up really well, so you should be able to get the people interested and find out more.”

“It was good introducing the character at the end it makes you want to watch the next one”

What were the strengths and weaknesses?

“It was written well”

“The camera shots were put together really well!”

“Had good timing, bringing the different camera shots in”

“I shouldn’t have put my legs up when Zeke was doing his bit, as you can see my legs in the

background!”

3) Did episode 1 make you feel like you wanted to carry on watching future episodes?

“Yeah, it was intriguing”

(Show second episode)

4) What do you think is different from the 1st episode?

“Unlike in the first episode, where it was introducing the characters, the 2nd episode is different

because it is playing to what these characters are like, so it’s a good marketing technique because people are like ‘why is this character like this’, and then they watch the first episode as well”

5) What did you think of the second episode?

“Overall it was quite good. It added new layers to the characters, added humor into it as well, like the ‘super spy’.

What were the strengths and weaknesses?

(None Mentioned)

(Show third episode)

6) Do you like how the story has progressed over the series?

“Yeah, I like how the characters have developed, and you learn a bit more about them”

“There are also more things that you find out, which make you want to find out more, like the phone call, because makes you curious as to what’s happening there”

7) What did you think of the third episode?

“I thought it was good, I liked how it showed a bit of the episode before within the title sequence, and thought it was pretty good”

What were the strengths and weaknesses?

“Weakness id say, was a couple of Long pauses which I thought broke it up a bit too much”

8) What would you like to see in future episodes?

“Let Megan swear you can’t say she raises two fingers simultaneously and not make her do it!”

(Would you want a change of location/ characters etc?)

“I suppose a different location would be good!”

“Be interesting to have them break out and running about!”

Overall questions

9) What ways did the characters appeal to you?

What did you like about them and the social groups they represented?

“Quite a good covering of all social groups”

“Shows someone from each social setting”

“Allows everyone to identify with at least one character”

10) Do you think ‘Lines’ was marketed well?

“Yeah, I heard it from facebook

“I saw the posters”

11) Are there any other ways you think we could promote the series of lines?

(Not including facebook, myspace, twitter etc?)

“Put a notice in the register”

“If you have a friend who done another web series online, could advertise in them”

12) Would you look forward to an episode four?

“Yeah!”

Lines audience feedback

Here is our Lines audience feedback, which show the feedback we have received verbally for our web episodes of Lines. Below is the video of our Q & A session and audience feedback session. In my opinion, the feedback we received was overall positive but some criticism was given, which is good as it balanced out the feedback. It turned out that they thought the episodes progressed over each one and they could see our improvements clearly throughout each new episode.

For episode one, they liked the way the episode left the audience in kind of a cliff hanger, with the introduction of a new character.

For episode 2, they liked the way it developed the characters further, rather than just introducing them. They liked the next time feature at the end of episode 2 and thought it made them look forward to episode 3.

For episode 3, they liked how the characters have been developed over each episode, but didn't like the long black pauses to show boredom, they thought this did not work too well overall.

Lines website research

After researching on our web series Lines on google, it is disappointing that links to our web series are not on the top links. However, the word Lines is incredibly common and therefore it would be very slim to think or assume that our Lines web series would come up in the top first results. You get a definition of Lines, a game etc after simply typing in 'Lines' on a google search.

After searching 'Lines webisode' on a google search, it is very reassuring to see that you get our myspace as the top google result, as well as our Flickr account, and our Facebook as our top results on google. This is reassuring after knowing that Lines did not bring up our webisode, although in reality we did not expect it to.

Therefore in terms of general google searching for Lines webisode, we think that this is a consequence of our marketing and advertisement, as well as our URL addresses and the wording of the search in Google.

Thurs 4th Feb - further work

Today I also re wrote our class and crew page to go into the group folder, including new and switched roles. This will also help in terms of evidence and overall work in our folder.

Thursday 4th progress - Q & A session for audience feedback

Today we held our Q & A and discussion session about our web series Lines. We managed to get 3 people to participate as well as a cast member of Lines (Catherine) so in my opinion this is pretty good considering, and 3/4 people is all that was needed too. We were well planned and organised with paperwork, we had 12 questions in total and then I ended up improvising and asking a few more questions which worked well as it meant we had more evidence.

Here you can see me in the discussion group asking the questions for some feedback.

Here again you can see me participating in the discussion group, asking the questions for general feedback for our 4 participants of our Q & A session.

Here you can see the four members of our discussion group, with Mike and I asking the questions one by one. We also showed the episodes of Lines one by one and asked questions after each, which worked well as it either refreshed their memory and if they hadn't watched Lines previously it was a chance for them to watch it.

Here you can see Kirk organising things in the folder and getting out the feedback slips which we passed around at the end for some more feedback from the group.

Here you can see the discussion group completing the feedback slips, which were very helpful for written feedback and evidence too.

Overall in my opinion I think the discussion went very well, with mainly positive feedback, there were some constructive but we welcomed this due to wanting to improve the episodes. Tonight Kirk will transcript the meeting so we will have it in written form.

Wordles for feedback episode 1 and 2

Here is a wordle Tim and I created explaining the most common use of words in our feedback sessions. Here is the wordle for episode 1, click to enlarge image.

Here is our wordle for episode 2 with the same method. The biggest words are the most frequently used during our feedback sessions in class. We think this is a very visual way of feedback and is a different way to show feedback other than simply written.

3rd Feb progress - Audience research questions

Today Mike and I worked on questions for Thursday's Q & A session, which has been agreed to be shot at 12:20 - 1:05 tomorrow. Here are the questions we thought of , we also thought of showing each episode in between so we could jog the people's memories and get some good feedback. We have roughly 3 questions for each show and then some overall at the end. We also thought of feedback slips to hand out for some further questions.

What do you think of the concept of Lines?

(show first episode)

Overall, what did you think of the first episode? What were the strengths and weaknesses?

Did episode 1 make you feel like you wanted to carry on watching future episodes?

(show second episode)

What do you think is different from the first episode?

What did you think of the second episode? What were the strengths and weaknesses?

(show third episode)

Do you like how the story has progressed over the series?

What did you think of the third episode? What were the strengths and weaknesses?

What would you like to see in future episodes? Would you want a change of characters/different locations etc.

overall questions

What ways did the characters appeal to you, what did you like about them and the social groups they represented?

Do you think Lines was marketed well?

Are there any other ways you think we could promote the series of Lines? (not including facebook, myspace, twitter etc)

Would you look forward to an episode four?

Thank you for taking the time to come to this Q & A session, we welcome any further feedback you may have.

2nd Feb progress - Lines pie charts

Here is the first pie chart Tim and I made today, showing the percentages and statistics of our amount of views and where they came from. Tim read out the statistics while I filled in the pie charts on Pages.

Here is our second pie chart Tim and I made on Pages. Click to enlarge both the images above. You can see the percentages of views in terms of where they came from, so Facebook etc, and this helps us evaluate our target audience in a visual form as well as general statistics.

Graphs

This graph, made by Tim and I shows the viewing figured for our 3 episodes. As episode 3 has only been out for 3 days, the data stops quite suddenly, unless people suddenly start watching a lot, i don't think the trend will change much though.

Plans for Thursday 4th Jan

In terms of plans for Thursday, I myself will be attending the discussion we are holding in our lesson to get verbal feedback as opposed to just written feedback. This should help in terms of feedback for our episodes of Lines and we can film it also to have a record of it. Tim will be filming it while kirk will be taking the minutes for the meeting, which he will then write up later. I will reflect on the feedback once we get it and I will also be taking part in the discussion too, along with some of the actors that we used and people in general.

The discussion will be between 5-6 people and will be very useful in terms of reflective work and feedback for all of our episodes.

Lines episode 3 - statistics and data

Here is the Lines episode 3, it shows a screen grab of the episode today, showing the views and the ratings we've received. We have not yet received any comments, which is disappointing but we should receive some soon. We have 119 views so far and after a day that is good, but in comparison not as good as episode 1's views. However this could simply be due to loss of interest etc.

This graph shows the views in graph format compared to yesterday when we first watched it until today. It shows the views steadily rising, which is good as it shows interest is rising. This could be due to interest rising or due to the advertising or marketing we have used.

Overall, after the first day of being up on Youtube, 119 views is pretty good and shows people are generally interested in our episodes.

Lines episode 2 - statistics and data

This screen grab shows where our audience came from, mostly very similar to the screengrab in episode 1. It shows where our audience came from in the world, and ours views since we first uploaded a video to yesterday.

This screen grab shows where our views came from, so whether it was a referral from Facebook, viral or other advertising etc. The graph clearly shows views have increased from the first day we uploaded the video, so friday the 29th Jan - which shows our advertising and marketing techniques have progressed.

This screen grab also shows where our views came from in a graph format, which is useful to help us evaluate our views, where they came from, who watched our video and what days they watched it. It also helps us evaluate our views since we first uploaded the video until yesterday.

Lines episode 1 - statistics and data

In terms of statistics and data, we can get a clear insight into where our views came from on youtube, by using the link to the statistics and data part while signed in on our Youtube CD films account. The screenshots below explain where our views came from for our first episode, how they progressed etc and where our audience is mostly from.

This screengrab above shows about our community views, and what video is most popular on our Youtube channel - the most popular being Lines episode one for now. It also shows where in the world our audience has come from, and it is interesting to know 4.1% of our audience came from spain, and 2% from America, despite the usual viewings from the United Kingdom - which is what you would expect normally.

This screen grab shows where our views came from in terms of links, so a phone, referrals to Youtube or Facebook etc, and this is interesting as it shows our audience mainly came from Facebook, the Youtube.com/chamberdesigns channel page and other or viral ways of marketing, most probably the posters Tim and I put up and through word of mouth.

This screen grab also shows how our views have developed over time since we first uploaded a video on the 18/01/2010 to the 31/01/2010 which was the last full day it could count for videos, so it has not yet counted today. It also shows where our source of views came from with the graph, such as Youtube, external links, mobile phones etc.

Overall, these statistics and data help us to evaluate our target audience, and also where to promote the video to get the most views. Most of our views on Youtube are from Facebook. which matches to our target audience of 16 - 19 year olds - as most people in this age group own a Facebook account of some kind due to social networking etc. It also helps us evaluate our overall views and where our audience came from, where the views came from in the world, what referrals they were linked to etc.

Episode 3 Lines

This is our third episode of our web series Lines. It is the last episode we are asked to do, and in my opinion is the best episode in terms of editing, sound and story line - but this could have always been inevitable after working on episodes one after the other, problems are bound to happen and improvements are bound to happen.

Overall, I think we did very well and we kept to the deadline successfully, uploading the video by 3PM tomorrow when the deadline was at 7, so we were well ahead of deadline. We managed to get everything done successfully and I am proud of the group work we all did together.

Feedback for episode 2 Lines

In todays session we have received peer & teacher feedback on our 2nd episode of 'Lines'. In my opinion, this feedback was fair but some a bit harsh - this was mainly from the other group. Some of the points we agreed on, such as the varying levels of sound etc, but some were harsh and unneeded. I think we, as a group for Lines, have worked really hard and have met all the deadlines.

Below are the notes kirk typed up from our feedback session.

Peer feedback

• A couple of interesting shots
• Strange narrative, cannot understand it (7 People mentioned this)
• Cuts well
• Characters work well
• Sound levels are high & low (5 people mentioned this)
• Taster bit / preview works well (3 people mentioned this)
• Too much in one content in one episode (2 people mentioned this)
• Good angles used
• Jumps too much
• Pointless shots used
• Confusing genre (comedy or drama?)
• Acting is not very good, could be better
• Spy could of been done better, e.g appears in the room like is the skeleton
• Silent moments ned sorting out
• Need quicker cuts
• Continuity works well
• 'Jaws' sound / music cuts in too suddenly & drops out to early

Teacher feedback (Pete)

• Continuity with previous episode (costume, scripting) works well
• Elliot's character has been developed well
• Use of jaws music?
• Suddenly goes silent
• Much better editing than the 1st episode
• Add footage, where it goes black / silent?
• Like the taster for episode 3 at the end

Monday 1st Feb progress

In today's lesson Tim and I worked further on the posters, making an advertisement poster for episode 3. The screenshots above show Tim and I working on the poster. They show us editing the pictures in photoshop that we took off the youtube video of episode 2 and the episode 3 trailer. They also show us adding the pictures to the pages template of the poster and changing the text in the poster. The image below is the final poster for episode 3:

We did not think it would work if we put posters around college this time, as the launch is tonight and posters in my opinion need to be put up a few days before to attract more attention. Tim and I agreed this with the group and therefore decided we would put the posters around digitally so on Facebook, Myspace etc.

Episode 3 trailer promotion

While talking to Matt about my idea of a teaser trailer from the end of the episode, he agreed to do the trailer at home on After Effects so that we could promote it before Monday and get some interest in the third episode.

I think that this will work very well in promoting some interest and should help us with advertising and promotion in terms of episode 3 of Lines. Below are some pictures showing me promoting the teaser trailer, and the trailer itself to watch. There are also screengrabs of me uploading the video to Facebook to add interest too.

The biggest tweet shown is the one I posted promoting episode 2 and trailer for episode 3 of Lines.

Plans for Monday 1st Feb

For plans for Monday the 1st of Feb, in my opinion and in terms of group work I think we will generally be getting ready for the launch of episode 3 at 7PM Monday night, which means promoting it further, getting the editing done and finished and completing a quicktime to upload to Youtube, Vimeo, Facebook, and link to on Myspace and Twitter.

In terms of individual work, I think I will be promoting the third episode launch, so therefore this could mean making one final poster for episode 3 and distributing it. Matt also wants us all to watch the rough edit of episode 3 which we have ready already to check over and suggest improvements, such as music etc - so I will be watching this too.

I think a good idea also would be to promote episode 3 by getting the end of episode 2, showing the next time part and releasing this as our trailer for episode 3 maybe - which means cutting this into a separate video entirely, but in my opinion this should build up some more interest. As when I watched episode 2, after the credits came up I stopped watching the episode as I do not normally watch the credits, I fear most people will do this also which means they will not see the next time preview for episode 3. Perhaps creating this as a seperate trailer would be better, therefore I may do this on Monday with Tim or Matt etc.

Below are some screenshots of the next time footage I was referring to at the end of our episode 2.

I will also be letting fans of Lines know our progress by updating Twitter, Myspace and Facebook. Overall I will be doing various things tomorrow getting ready for the launch at 7PM, which we are well on deadline for due to filming early and having plenty of time to edit.

Blog Wordle

Here is a wordle for my blog, a mix of all the words I use in my blog posts, the biggest are the most frequent words and so on.

Lines Episode 2

Our second episode was released today (29th) at 7pm.

Overall, I felt that this episode was a lot better than the first in terms of visual style, editing and camera work. There were more cut aways, and generally more cuts to keep the audience entertained, as well as a little bit more humour.

I especially liked the next time bit on the end of the episode, as I felt this will keep viewers interested with the show and show previews of episode 3, out Monday 1st Feb. Overall I think we did a good job and again met the deadline successfully.

Jan 28th - Reminder Email and Posters

I also sent a reminder email to the Facebook event for the launch, reminding every one about the second episode. This should help with advertising and remind people about the second launch. Tim and I also put up our second advertisement poster, shown below, around college - we handed around 18 posters in total so this should help with advertisement and marketing methods.

Below are some pictures of Tim and I putting up the posters around college.